Logo design for SureShot which is a precision laser company that operators in the construction industry. In addition, the logo was done with the intention that it will be placed on the product & packaging
Sketches & Digital Roughs
I started the process of logo design by asking the client what they wanted in the logo or if they had an idea. From there I thought of ideas that mesh well or go together with it and explored new ideas with sketches and digital roughs. Once doing those I adjusted and refined the better logos and made them and black on white and white on black to see how if they were readable. I sent those off to the client for their feedback and approval to which logo would be selected as as the final
Polished Logo & Variant
After feedback and approval from on which rough logo would be the best one I went back and refined the edges of the logo with the pen tool to make it more smooth. In addition, I was asked to do an alternate logo for shirts which had smaller text inside the logo
